Know Your Stuff NZ

Rebranding and website redesign for a harm reduction organization

  • Brand identity
  • Portfolio

The website’s content was carefully organised using custom post types, and the final design was refined through multiple iterations. For the logo, I incorporated a dynamic 3D cross generated using Spline, an online 3D tool. I was drawn to its visual appeal and tailored it to my needs by adjusting the rotation speed and colour palette. Initially, I didn’t intend any specific symbolic meaning.

 

Technical details
  • Bricks Builder
  • Motion page
  • 3D animation with Spline
  • Custom Post types
  • Custom ACF fields
  • Embed AIR Tables content
  • Accessibility Tools

The colours of identity were defined. Otherwise, I would have held back on the yellow because I think it’s too saturated and unpleasant to the eye. Of course, the client’s needs come first, so I kept the strong yellow and brought in the green as a second colour to address this oversaturation.

However, a volunteer asked about the spinning cross, and during my explanation, the connection to the Red Cross became apparent. It was a complete coincidence, but the association with aid and support resonated deeply with the project’s mission to [state project mission]. While unintentional, the resemblance sparked a meaningful connection to the idea of aid and support. It was a surprising and powerful example of how symbols can acquire meaning through interpretation.”

I also added this green to the main 3D spinner to tip the balance back somewhere.

 

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